As the CareerBuilder job-seeker site was undergoing a redesign it was brought to my attention that the Talent Network templates also needed to be redesigned to keep up with the current styles. I worked with a junior designer and UX Researcher to create mock-ups to be user-tested.
We started with a Competitive Analysis of the company's direct competitors as well as other sites that have similar customer profiles (Facebook, Google, Yelp, YouTube, Dribbble, ect) and the company's Talent Network sites.
I hosted an ideation session with the team to whiteboard out solutions based on the technology constraints of the current system and information gathered from the competitive analysis.
I created 2 sets of wireframes based on the ideation session with the team to present to the Product Manager.
I presented both the Competitive Analysis and mock-ups from the whiteboarding session to the Project Manager and received feedback. The team went through 1 more round of wireframes before we settled on a base design and set up a timeline for user testing.
I was also able to help a developer build a prototype to present to the leadership team to get approval to continue development into production while we also ran our user research sessions.
We found that users were not aware company profiles existed. This gave us an edge in the next phase of design which will be replacing the Talent Network sites with this Company Profile designs.
Overall we were able to provide users with a better understanding of Company Pages and give them a new way to learn more about the companies they would be applying to.
Mockup of the CareerBuilder Coca-Cola Company Page
